University Of Phoenix MaterialUnderstanding Business Research

University of Phoenix Material Understanding Business Research Terms and Concepts: Grunig, Quiz 1 Match the letter of the answers on the right to the questions on the left. Each answer can be used more than once. Questions Answers A Self-Administered Survey B Telephone Interview C Independent variable D Moderating variable E Intervening variable F Dependent variable G Exploratory study H Content validity I Criterion-related validity J Critical Path Method K Ex Post Facto Evaluation L Cross-sectional study M Internal Consistency N Equivalence O Stability P Longitudinal Study Q Construct validity 1 What type of validity is being assessed in the following example?†¦show more content†¦A scale conversion is calculated and the measurements from each thermometer are examined to see how closely correlated they are. _M___ Multiple Choice Select the best answer and enter it in the blank. EXAMPLE __C_ What color is the sky? A) brown B) pink C) blue D) green 4 _D___ A researcher has designed a study to test the effects of different types of individual psycho-therapy on peoples levels of anxiety. She has randomly placed people into one of three groups: a behavioral treatment group, a psycho-dynamic treatment group, or a no-treatment control group. She then measures peoples level of anxiety after the treatment. Which of the following is a true statement? A) The treatment group is the dependent variable; anxiety is the independent variable. B) Anxiety is the dependent variable; behavioral treatment is the independent variable. C) Behavioral treatment is the dependent variable; anxiety is the independent variable. D) Anxiety is the dependent variable; the treatment group is the independent variable. 5 _B___ Two studies are conducted to compare the experiences of seniors living in high-rise public housing to those of seniors living in townhouses with subsidized rent. The first study interviews 40